VF Corporation, one of the United States’ largest lifestyle apparel firms known for its The North Face and Vans brands, is joining a growing number of high-end brands to launch an online store in China. “E-commerce and digital strategies will be one of major plans we made for VF’s development in China this year,” said Aidan O’Meara, president of VF Asia-Pacific. O’Meara said VF will begin its e-commerce plan with a pilot program to sell its popular Vans line of shoes on tmall.com, a retail website run by Taobao, China’s largest online shopping operator. He said VF will test the waters with this pilot before rolling out its other brands, such as Lee, Wrangler, The North Face and Kipling, next year.