Perspectives
Online shopping is growing at a tremendous pace. Data shows that in the first quarter of 2011, the whole transaction size of Chinese online shopping market has reached RMB 170 billion Yuan, increasing by 100.9 percent year on year. As far as the customer size is concerned, the number of online shoppers in China had been as much as 148 million up to the end of 2010, accounting for 30.8 percent of the number of netizens.