Perspectives
In a bold move to capture market share in one of the world’s largest beauty markets, Obscene Jeans Corp. announced today that the company has signed a purchase agreement to complete the acquisition of Beijing Beautyfresh International Trade Co. (Beautyfresh), a Chinese government-licensed importer/exporter of luxury goods.
One of a limited number of import/export entities authorized by the Chinese government to service and distribute foreign products within the emerging Asian superpower, Beautyfresh is a key acquisition in Obscene Jeans’ international growth strategy. In addition to Beautyfresh’s successful line of luxury soaps and other high quality beauty products made using all-natural imported plant oils, OBJE will utilize the company’s potentially lucrative license to import luxury products and resources into the rapidly emerging Chinese luxury market.