Perspectives
Ray-Ban, the global leader in eyewear has opened the first premium eyewear online store (rayban.tmall.com) on Taobao Mall, the business-to-consumer (B2C) platform within Taobao, China’s largest online retailer. Ray-Ban’s E-store will serve as a key avenue for the brand to launch exclusive premium collections and offer Chinese consumers a wide selection of original and iconic styles.