Perspectives
As China becomes one of the world’s largest luxury markets, the country’s demand for name-brand goods and Chinese consumers’ love of discount sites converge.
Although the majority of the physical outlet stores in Shanghai are located in the outskirts of the city, a handful of Chinese online outlets has emerged in recent years to satisfy local consumer’s craving for a luxury fix – at discount. The demand for sites like these continues to grow as China is set to overtake Japan as the number two luxury goods market in the world by the end of 2011.
Online luxury outlet shops have been around for a long time overseas, but they’re a relatively new phenomena in China.